Bianca Classen (Heinicke) Bibis Beauty Palace: Net Worth and Earnings

Bianca Classen (Heinicke)

Million Euros
Million Euros
birth date February 06, 1993 (30 years old)
Born in Cologne, Germany
nationality Germany
Marital status married to Julian Claßen (since 2018)
Profession YouTuber, entrepreneur
Full name Bianca Classen (Heineke)
nickname Bibi
Children 2 (Lio, Emily)
size 1.55 m
Weight 54kg

How much money does Bibis Beauty Palace make on YouTube?

While children used to be Bibi Blocksberg fans, today Bibi’s Beauty Palace is more in vogue. With around 6 million subscribers, Bibis Beauty Palace is one of the most successful German-language YouTube channels. Behind it is Bianca Classen (formerly Heinicke), who opened it in 2012 and talks about topics such as cosmetics, fashion, lifestyle and personal matters in her videos. Bibis Beauty Palace regularly tops the list of the best-earning and richest YouTubers in Germany. Of course, taxes and fixed costs still have to be paid. You also have to consider this with your annual income, the income is before taxes. The estimated net worth of Bianca Claßen aka Bibis Beauty Palace is 5 million euros .

Childhood and private life

Bianca Heinicke was born on February 6th, 1993 in Cologne. She has a younger sister named Nadine, who was born on November 25th, 1996 and is therefore around 3.5 years younger. The mother of the two is called Hildegard and is also called Hilde. She is a teacher and her father works in the field. Bibi did her A-levels at a high school in Cologne and then studied social sciences, although she did not complete her studies. At school she also met Julian Classen , with whom she had been in a relationship since she was 15 and married in September 2018. In May 2022, the love was suddenly announced and the divorce is in the room. It remains to be seen how the assets of the two YouTube stars will be divided.

Julian also runs a successful YouTube channel under the name Julienco and has appeared in many of Bibi’s videos. Bibi is also one of the  YouTube millionaires , although she is far from leading the list. But if their success curve continues to climb as it has so far, there is definitely much more possible. For Gronkh , Bibis Beauty Palace is a real competitor when you compare their merits. In reality, the two don’t compete with each other, each one makes YouTube videos on completely different topics.

Bibi’s Beauty Palace Net Worth

Bibi’s income consists of various areas and amounts to around 110,000 euros per month . In addition to YouTube, she has various fields of activity with which she has built up her considerable fortune. We show how Bibis Beauty Palace managed to do this!

YouTube earnings

The first video from Bibis Beauty Palace was uploaded in December 2012. In it, Bibi explained a braided hairstyle for which she said she could not find a tutorial. In doing so, she laid the first foundation for her success as a YouTuber and thus also for her fortune. In the beginning, her videos were mainly about beauty and fashion, she published make-up instructions or gave fashion tips. Gradually, private topics were also discussed and lifestyle videos were added to the repertoire. Since launch, Bibis Beauty Palace has uploaded over 670 videos, accumulating over 2 billion views.

The channel already has almost 6 million subscribers. Bibis Beauty Palace has an average of over 45 million views per month. Officially, YouTube does not announce how much you actually earn per 1,000 views, but you can assume a value of between one euro and 2.50 euros per 1,000 views. Bibi earns around 60,000 euros a month from her views alone, and tends to be even more. Bibis Beauty Palace’s monthly YouTube earnings are up to 70,000 euros , further increasing the YouTuber’s fortune.

2Earn from affiliate links


Bibis Beauty Palace uses so-called affiliate links on its YouTube channel as well as on its numerous other social networks such as Facebook, Instagram or Twitter. These are links to products from which Bibi then receives a commission if you make a purchase. On average, you can assume a commission of around six percent. With around 420,000 clicks on Amazon per month and a purchase rate of 2.5%, around 22,000 euros per month are added to Bibi’s earnings.

3Additional income with cooperations

Bibis Beauty Palace has already cooperated with numerous companies and was able to earn a lot as a result. For example, she worked with Gameloft and Telekom, promoted Always Ultra pads and showed a photo app from Kodak. Neckermann also benefited immensely from the collaboration with Bibi, while DM even launched its own beauty line called bilou by Bibi. Braun also launched an epilator with her face.

Together with her boyfriend, she founded Julian Claßen & Bianca Heinicke GbR , which takes care of the advertising offers for her and her boyfriend. The company has been marketed by the Cologne agency Check One Two Perfect GmbH since October 2014. Around 35,000 euros are added to the assets of Bibis Beauty Palace every month.

4Income from own music

On May 5th, 2017, Bibi released her first song called “How it is ( wap bap … )”. The video quickly garnered millions of views, but also set negative records. The music video quickly made it to the videos with the most “dislikes” on YouTube . However, this did not detract from the success, because the song made it to number 9 in the German single charts right away. The musical excursion will bring Bibi some money again.

5Fees from films

Bibi has also been seen and heard several times in the cinema. This is how she appeared in the film “Potato Salad – Don’t Ask!” with and voiced the role of Smurf Lily in “The Smurfs – The Lost Village”. In the film “Ritter Rost 2 – Das Schrottkomplott” you can hear Bibi as Princess Magnesia. We can definitely expect a lot more from Bibi in this area in the future. As a result, her wealth continues to grow.

Criticism of Bibi’s Beauty Palace

Despite or because of the great success, Bibi is often criticized . Among other things, she was denounced by Jan Böhmermann for hidden advertising for minors. The young target group often does not yet have the necessary understanding to recognize the advertising as such. In addition, Bibi would use the relationship of trust to make money and increase her own fortune. Apparently she herself has no problem with this type of advertising and confessed that there was nothing wrong with it.

Bibi H – How it is ( wap bap … ) Lyrics

It’s late at night I go to bedBut I can’t get no restMy boyfriend quit I’m almost deadI’ll have to do my best!I’m up and down I feel so fatI ain’t got no more fizzDon’t even get to keep the catBut that’s just how it is!
I Sing…Wap bap wah da de da dahDap bap bah da de da dahDap bap bah da de da dah dah!And everybody sing…Wap bap wah da de da dahDap bap wah da de da dahDap bap Bah da de da dah dah!
I get up late I stub my toeI’ve got a few missed callsI lost my job I didn’t knowAnd that’s not good at all!I get my bag I go outsideJust minding my own bizI go to pay but my card has been deniedBut that’s just how it is!
I Sing…Wap bap wah da de da dahDap bap bah da de da dahDap bap bah da de da dah dah!And everybody sing…Wap bap wah da de da dahDap bap wah da de da dahDap bap Bah da de da dah dah
Another week the same old shitMy troubles getting worseAnd then I get a bigger hitCos someone stole my purse!I met a guy he knows my nameHe also told me hisAnd if we want to have some funWell that’s just how it is
I sing…Wap bap wah da de da dahDap bap bah da de da dahDap bap bah da de da dah dah!And everybody sing…Wap bap wah da de da dahDap bap wah da de da dahDap bap Bah da de da dah dah
And that’s just how it is

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