Marcel Hirscher: assets of the former ski racer

Million Euros
Million Euros
Date of birth March 02, 1989 (33 years old)
Born in Hallein, Salzburg, Austria
nationality Austria
Marital status married to Laura Hirscher (since 2018)
profession former ski racer
children 1

How rich is Marcel Hirscher?

Marcel Hirscher is one of the most successful ski racers of all time. The Austrian won two Olympic gold medals, seven world championships and eight overall World Cups in his career. He has also set a number of different skiing records. His athletic achievements and popularity have also reflected in his bank account. The estimated net worth of Marcel Hirscher is 15 million euros .

That’s how much money Marcel Hirscher earned as a ski racer

Thanks to numerous victories and top placings in the World Cup, Marcel Hirscher at times received the highest prize money in the ski circuit. Between 2012 and 2019 he earned a total of around 4 million euros through his good performances in the World Cup alone . His most profitable season was 2017/18 with around 620,000 euros. This prize money allowed Hirscher’s assets to grow continuously. His Olympic victories, on the other hand, did not bring him any cash, but he did receive a coin set with a total value of 34,000 euros from the Austrian Olympic Committee. Much more important was therefore the attention that the successes brought him and the associated income from sponsors, which of course also had a very positive effect on his fortune.

Own ski label: Van Deer

After his active career, Hirscher made headlines in the summer of 2021 with his self-founded ski label and the statement:

“This ski will win World Cup races!”

The aim is to develop a new ski that is state-of-the-art. In the summer of 2022, RedBull joined the ski company and now holds 50% of the shares. The name was changed accordingly to: ” Van Deer-Red Bull Sports “. Marcel himself holds 45% of the company and his business partner Tritscher Dominic 5%. With Toni Giger, a prominent name was also brought into the management. As the first athletes with the new skis, the label hired Henrik Kristoffersen, one of the biggest competitors in Hirscher’s active career.

Income from advertising contracts

From 2009 to 2021, Raiffeisen was Hirscher’s most important sponsor. He paid the ski racer around one million euros a year after he established himself at the top of the world and has remained loyal to him even after the end of his career. They only went their separate ways in 2021. In addition, the Austrian was/is supported by various well-known companies, such as Red Bull (boss: Didi Mateschitz), Audi, Under Armor and his long-term supplier Atomic, from which Marcel only parted ways in 2021. In addition, Hirscher is an ambassador for his home region of Salzburger Land. With the lucrative advertising contracts, which also go beyond the active career, Marcel Hirscher continues to increase his fortune. The separation from Atomic after almost 20 years together has fueled more and more rumors that he will launch his own ski brand.

Successful from the start

Marcel Hirscher set out on the road to success early on in his career . When he first took part in the Junior World Championships in 2007, he won the giant slalom title and silver in the slalom. Because of his World Championship victory, he was allowed to start in a World Cup race for the first time in March 2007. In December 2007 he scored World Cup points for the first time, and in January 2008 he finished in the top 10 in a World Cup race for the first time. In March 2008 he also won the overall ranking in the European Cup. At the 2009 World Championships, he missed out on medals by just seven-hundredths of a second.

The beginning of an incomparable winning streak

In December 2009, Hirscher won his first World Cup race with the giant slalom in Val-d’Isère. The second followed a month later in Kranjska Gora. The 2010 Olympic Games in Vancouver, however, were disappointing for the ski racer, as he came fourth in the giant slalom and fifth in the slalom just missing the medals. In February 2011, Hirscher broke the navicular bone in his left foot and was only able to take part in races again in the 2011/12 season. In this, however, he started with three World Cup victories in a row. In doing so , he laid the foundation for his first victory in the overall classification , which he was able to celebrate in March 2012.

The most successful ski racer of all time

In February 2013, Hirscher won gold in slalom and silver in giant slalom at the World Championships in Schladming, as well as gold with the Austrian team in the team competition. In March 2013 he secured his second victory in the overall World Cup ranking. Six more should be added by 2019. With eight overall World Cup victories in a row, Hirscher holds a lone record . In addition, he won the World Cup in slalom and giant slalom six times each. The 20 crystal balls that line up in his trophy cabinet are unmatched.

At the 2014 Olympics in Sochi, Hirscher won his first Olympic medal when he finished second in the slalom. He achieved the long-awaited Olympic victory in 2018 in Pyeongchang in giant slalom and in the combination. By 2019, Hirscher had won a total of seven gold and four silver medals at world championships. He won at least one title at four World Championships in a row – this is also a record that no other ski racer has achieved except him. In September 2019, Marcel Hirscher declared his active career over .

Asset protection with real estate

Marcel bought several apartment buildings in the provincial capital of Salzburg while he was still active. In 2014, for example, he bought a property on Paracelsusstrasse for 2.45 million euros. In 2021 he bought another three-storey old building property in the Andräviertel from Hans-Peter Haselsteiner for 1.9 million euros, where further money has to be spent on renovation. His assets are therefore secured by further real estate and will be increased in the coming years.


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